4.6
million
Airport passengers in January 2025.
All-time monthly record
BOOST YOUR CAMPAIGNS
It’s subtle.
It’s strategic.
And it works.
®LAVABO is an Out-of-Home digital media channel that combines
content, technology, and context to reach people in a moment of real
attention.
Our network is located in unique and strategic spaces: restroom sink
areas in airports, VIP lounges, and terminals.
There, brands connect with their audience—receptive and with high
purchasing power—during a moment of pause, focus, and maximum
openness.
Discover a new mass medium in premium locations.
A growing market
Key data
20.7
million
Passengers between January and May 2025
+14% vs. the same period in 2024
13.4
million
International tourists
Entered the country in a single year
WHY IT WORKS
- Real attention at the right moment
- Closed environments, free from advertising noise
- A captive and receptive audience
- Premium context that elevates brand perception
- Natural repetition throughout the experience
Where context means everything
Audience
®LAVABO reaches frequent travelers, international tourists,
executives, and premium consumers, in both leisure and business
contexts.
Our circuits are carefully selected to offer brands environments
aligned with high-value products and services.
More than 600 devices installed in airports, VIP lounges, and
terminals guarantee constant, repeated, and high-quality
exposure.
From message to action
Instant
activation
- Dynamic QR codes
- Exclusive promotions
- Dedicated landing pages
- Measurement by circuit and time slot
Plan your campaign
Let’s talk about objectives. We’ll handle the rest.
Brands
®LAVABO is an ideal channel for awareness, performance, and
instant activation.
Brand launches and positioning.
QR-based promotions and traffic to digital channels.
Tourism services, airport services, and premium experiences.
Agencies
A premium, flexible medium that is easy to integrate into media
plans.
Exclusive inventory
Segmentation by circuit, days, and time slots
Clear metrics for exposure, frequency, and duration
Content Management and Metrics
- Centralized, real-time control
- Remote management via internet
- Scheduling by circuit, day, and time slot
- Message adaptation based on context
- A system designed to scale, measure, and optimize campaigns
